Arts Enterprise: Art as Business as Art

Music / Dance / Theatre / Design 469 | MHR 365 / 765
Fall 2013| Tuesdays 6 pm to 10 pm | GRAINGER HALL, ROOM 2021

[Fall 2013 Course Description & Syllabus 110113]

Sarah Marty
UW Continuing Studies
21 N Park Street, 7th Floor

Project Assistant:
Matt Dreier
MBA in Arts Administration ‘14

”Arts Enterprise: Art as Business as Art” will offer an overview and foundation for students interested in developing, launching, or advancing innovative enterprises in arts, culture, and design. Students from across campus, and from a variety of creative majors, will learn the unique contexts and challenges of creative careers, with an emphasis on venture creation and collaborative projects. The course will help students understand the nature and structure of arts enterprise—for-profit, nonprofit, and in between—while cultivating their own career vision and creative project goals.

The course is a weekly, three-hour class, presented over 15 weeks. The sessions will be divided into lecture/discussions and hands-on project time, with each informing the other. Guest lectures by working artists and creative professionals will ensure on-going connection between theory and practice. The course is intended to align with the Wisconsin School of Business undergraduate and graduate Entrepreneurship Certificate, for students who are interested in a more intensive focus on creative enterprise.

This course seeks to help students gain knowledge and skills in the following domains:

  1. Imagining or recognizing enterprise opportunities in arts, culture, or expression (projects, partnerships, initiatives, organizations, etc.);
  2. Assessing those opportunities and developing them into project concepts;
  3. Discovering, acquiring, and aligning the key resources necessary for a concept’s success (time, money, space, equipment, talent);
  4. Presenting a clear and compelling project plan in written and spoken form;
  5. Evaluating a project’s outcomes in ways that foster learning and promote future success.
  6. Creating a web-based professional portfolio with work samples.

All of the above depend upon two other learning goals for this course:

  1. A improved ability to understand and continually learn about yourself (personal, creative, and goals, interests, preferences, talents, strengths, weaknesses, style, risk tolerance, etc.);
  2. A broader understanding of arts enterprise—its general context in society and its specific context in business—and the overlapping domains that comprise it.