ARTS ENTERPRISE UW-MADISON

IGNITING ARTS LEADERSHIP AT THE UNIVERSITY OF WISCONSIN-MADISON

How to Charge a Fee (Without Starting a Customer Rebellion)

While working on my groups arts venture project, the topic of fees and costs arose. We struggled to set a reasonable price strategy while retaining an appealing level of value. I came across a great article by Frances Frei and Anne Morriss that talks about charging fees and it was just so interesting. The article says thatĀ fees can work, but they must be designed thoughtfully, with an appreciation for nuance and the humanity of customers. They conclude that if corporate america treats customers like toddlers then they better expect temper tantrums.

 

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